Boston Creates

The City of Boston embarked on its first comprehensive cultural plan since the 1970s. Working with a variety of partners including the City, local foundations, local cultural organizations, community leaders, and a cultural planning consultant, we created the brand position, a flexible visual toolkit, and collateral to support the planning process. At the heart of the brand is a flexible system that the community can own and embrace as they define what creativity means in their lives and communities. 

Firm: Minelli