With a 110-year history of connecting people with nature, the Trustees needed a brand that aligned with their strategic plan goals of bringing nature to larger audiences. In conjunction with the opening of The Trustees Kitchen, a teaching kitchen in the Boston Public Market, we developed a brand that reflected their future ambitions. From the color of fall leaves to the quality of light reflecting off of Crane Beach, embedded in the brand system is an emotional connection with nature.

Firm: Minelli